Insights & Capabilities Manager

Standort: Sweden, Sweden Gehalt: Negotiable
Bereich: Manufacturing Bereich: Freiberufler
Reference #: CR/054799_1537892184

Role: Senior Manager - Insight and Capabilities, Global Marketing

Commitment: 5 days on site

Location: Stockholm, Sweden

Duration: 3 months+

Rate: SEK/hour all incl

Languages: English

The role and the responsibilities

  • Shape and inform the long term plans for consumer and shopper insights and capabilities for the client globally
  • Uncover insights along our consumer experience journey, and manage and coordinate insights projects
  • Drive activation of insights and embedding of principles
  • Work with and support the Global Marketing Team, bringing the voice of the consumer to the centre of the discussions
  • Manage strategic Global insight growth projects - Big bets
  • Synthesise multiple sources and provide a consumer perspective, represent the voice of the consumer
  • Identify and deploy trends impacting the client and their consumers
  • Develop best practice insight tools and methods
  • Help elevate consumer, shopper and ownership focus within the business
  • Be part of remote expert communities in consumer, shopper and ownership
  • Support the heads of Marketing and the heads of Marketing Effectiveness & Insights in sectors (regions) with insight expertise
  • Support the definition of our capability and learning agenda
  • Identify suitable capability building interventions, develop material and sources and support the building of region/sector teams skills
  • Develop guidelines and frameworks, common tools and methods, turn into capability building tools and interventions
  • Work closely with stakeholders globally to together with them, build success in their regions/sectors
  • Support and facilitate scaling and fast adapt, through continuous sharing and communication
  • Build a name for the client within the Insight and Marketing Effectiveness & Analytic's community

Required Competencies

  • Interpersonal Savvy
  • Perseverance
  • Drive for Results
  • Problem Solving
  • Presentation Skills
  • Written Communication

Your profile

  • 5-7 years of proven successful track record in implementing in a consumer centric environment
  • Demonstrated insight experience and knowledge
  • Extensive project management experience
  • Experience in generating behaviour changing insight & identifying effective levers of engagement
  • Research Planning Skills. Especially good in understanding business context.
  • Expert knowledge of Research Tools & techniques.
  • Comfortable working in a fast-paced environment and navigating ambiguity
  • Experience from capability building, using remote and technology supported tools